CEO and founder of the Chinese start-up William Li sees himself in direct competition with Tesla’s Elon Musk. An assertion typical of the nascent electric car industry’s culture of shaking up the automotive sector with smart ideas. The ET7 is the first production car to feature karuun® – an environmentally friendly alternative to plastic – in its interior. In addition to the technical properties required in automotive applications, the nature tech material made out of rattan also offers unique social and environmental benefits: rattan relies on the biodiversity of the rainforests in Indonesia. The raw material is harvested manually without machines and then processed on-site using a patented method into the nature tech material karuun®.
More about the Nature Tech Material used
karuun® stripe
View all cases & news
Browse the latest cases and news, and discover fresh karuun® solutions.
Explore more cases:
New exclusive partnership to revolutionise technical veneers
We are delighted to announce an exciting new partnership to revolutionise technical veneers based on karuun®: OFS x Fritz Kohl Concepts.Lösung anschauenForm follows Material – sustainable automotive design with karuun®
Customisation and innovation: Discover unique design possibilities and a pioneering approach for sustainable automotive concepts of the future.Lösung anschauenSustainable luxury: the new Porsche eMacan
The new eMacan drives well with Nature Tech Materials: the innovative material revolution bridges the gap between sustainability and luxury.Lösung anschauen
Our products
karuun® is leading a revolution in the material world. An energy-efficient process transforms the natural structure of the rattan palm into an inimitable high-tech material that is both sustainable and commercially profitable.
karuun® stripe
The first rattan veneer – Ideal for use as a surface or postforming elements and for coating all types of substrates.
karuun® 3D
3D veneer for dimensionally-stable spherical objects from the size of a button to large, deep-drawn components.
karuun® shine
A translucent material that is permeable to light and air, with exceptional stability, formability and feel.
karuun® block
Made from the trunk of the rattan palm karuun® block perfectly unite form and function.